However, the past is something we already know about. First, we tend to romanticize our past because we have no control of our present and most of all our future.
It can be understood why companies would want to use a tried-and-tested formula, but why do we, as human beings fall for the gimmick? In the age of innovation, why do we like things that are retro? It is like watching old family movies of their own childhoods.
NOSTALGIA CLOTHING COMPANY TV
Speaking of familiar, a reason why TV shows and movies based in previous periods (such as Stranger Things) works is because it gives the target audience a chance to look back fondly on their own formative years. I like to think of this tactic as a “refresher” button – one that resets anything new for something more familiar. The idea is that if it worked once, then it will work again. Television shows and movies alike utilize this clever “nostalgia tactic.” How else do you explain the demand for show reboots such as Fuller House, Gilmore Girls, and Will & Grace. In the same breath, we celebrate “friend-versaries” on Facebook, and we already know why that it is under the social media giant’s best interests to keep us coming back to their site with a dosage of nostalgia. We see this same tactic being employed on Facebook with the “This Time x Years Ago” story that is created for us (by Facebook) individually. We see this strategy being employed in various means today in many ways, the Google Doodle artworks are meant to #throwback to a past time or to celebrate a deceased luminary. Nostalgia Marketing is a company’s effort to jog our memories and leverage an already established virtue of a brand or an idea and realign it with their own offering. Thus, as foolish as it might seem to relaunch a non-smartphone in the era where “ mobile is eating the world ,” there might be more pulling power in nostalgia yet. We tend to be remiss about our adolescence because we always categorize those times as “simpler” ones devoid of adult responsibilities. I have lived long enough to utter the dreaded “but in my time, things were_” – well they were different.Īs every generation grows older, they think back to times when they were younger. A time when I took simple pleasure in a ravenous 2D Snake’s appetite instead of a 3D VR Pokémon catcher’s interactive roaming.Īs I grow older, I find myself becoming more and more reflective of who I once was and of times past. I was reminded of simpler times when my face didn’t cringe at the prospect of an incoming phone call. When I heard about the re-release of the classic Nokia 3310 phone (in select markets), a wave of nostalgia engulfed me.
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